PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has terminated the membership of 17 ad agencies for failure to comply with its Boomerang Membership Accreditation Programme (BMAP).
As a condition to renew their membership, 4As members are required to achieve a certain number of points annually under BMAP, which was introduced two years ago to raise the professional standard of advertising.
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