Media Prima has lion’s share of free-to-air TV viewers

THERE will always be a portion of the population that will continue to watch free-to-air programmes in an ever-changing market place that has pay-TV and over-the-net content.

Media Prima Bhd is one such company which believes there is a market for its programmes and it will continue to leverage on its experience and strength to create and aggregating content for its channels. It’s also in a position to offer content to any player.