PETALING JAYA: AirAsia X (AAX) will ramp up its products and services and review its network to defend the airline's leadership position in the long haul, low cost carrier business in Asia after Singapore Airlines (SIA) launched its own similar frills-free service named Scoot.
Scoot will take to the skies in the middle of next year but AAX wants to improve its customer service to be at par with that of full service carriers like Cathay Pacific and SIA, and is contemplating investing more money to defend its lead position.