BBDO/Proximity Malaysia has appointed Lynette Cheng as its head of digital. Her responsibilities will include growing the agency’s digital offerings, developing new business, implementing digital strategies and leading the client service team of Proximity.
“Digital is increasingly a requisite in any brand campaign and it’s driven completely by fresh talent with an eye for out-of-the-box ideas. As such, we are thrilled to have Lynette on board,” says BBDO/Proximity Malaysia group chief executive officer Jennifer Chan in a statement.