WASHINGTON: Leading distillers in the United States and Europe will enact new social media marketing guidelines they said would promote responsible drinking.
The guidelines, developed by the Distilled Spirits Council of the United States (Discus) and the European Forum for Responsible Drinking, limit marketing to websites in which “at least 71.6% of the audience is reasonably expected to be of the legal purchase age,” which in the United States is 21.
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