PETALING JAYA: Malaysia Airlines' (MAS) new short-haul premium carrier will take off by January. However, it is not likely to be named Sapphire, as indicated earlier. Instead, said a source, the Firefly brand might be retained or there would be a new brand incorporating the MAS name.
The short-haul premium airline would also compete with AirAsia because there will be route overlaps in the market segment.
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