MAS and AirAsia have given up their bitter feud to chase revenues. Can it work?
A DEAFENING theme rings through the historical pact between state-controlled Malaysia Airlines and entrepreneur-charged AirAsia Bhd the oft-quoted wisdom to “keep your friends close and your enemies closer” by Sun Tzu. Couched in corporate jargon as a “comprehensive collaboration framework”, what it implicitly does is slam the brakes on the sky warfare between both carriers. Let's face it collaboration eliminates competition.
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