KUALA LUMPUR: The gender roles are blurring and marketing campaigns should reflect this, according to Omnicom Media Group research director (consumer knowledge and insights) Yong Shel Vei.
“Males are no longer the (sole) protector and provider, and females are no longer the (sole) nurturer and supporter,” she said at the “Tomorrow Now” Thought Leadership Series forum organised by OMD Malaysia (an Omnicom Media member) and Pulse Group yesterday.
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