COMPETITION in the local TV industry is much stiffer today than it was a decade ago, given the various broadcast mediums that have become commonplace with the advent of technology. But lifestyle channel Li, Life Inspired, is ready to cut the mustard with its unique content for modern living.
The channel embraces a philosophy that caters for the key Asian markets. “Li's target audience is the affluent, Asian urbanite aged 30 and above, with a cosmopolitan outlook, who live well and is passionate about life, work and play,” head of content Janice Cheng tells StarBizWeek.
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