KUALA LUMPUR: The Multimedia Development Corporation (MDeC) will be allocating RM5 million for the second MSC Malaysia Integrated Content Development Programme (ICON2), in an effort to spur growth in local content development.
"The funding will be spread across the programme.But a major portion will be utilised to fund developers on the ICONapps and ICONdap programme," said MDeC chief executive officer, Datuk Badlisham Ghazali at the ICON2 pre-launch media briefing today.
He said disbursements would be made based on the quantity and quality of submissions while MDeC is also talking to local telco providers to give another new dimension to domestic mobile content.
"Malaysians are willing to spend between RM3 to RM60 for a mobile application. However, at present, the revenue generated is not going to any Malaysian and this may change if popular applications are developed by local developers," he added.
The ICON2 is a continuation of the first ICON programme in 2009, for which a similar amount of RM5 million was allocated with the aim of encouraging the local IT community to come up with localised content for digital applications to meet domestic demand.
"The continuation of the programme will focus more on the creative and technical aspects of projects instead of business, as in the first ICON programme," Badlisham said.
ICON2 consists mainly of three programmes, ICONapps, ICONdap and ICONeX, aimed at encouraging more Malaysians with the skills to create world-class local content.
ICONapps encourages individuals to enrol in MDeC's training programmes that educates and teaches of ways to create and develop applications.
Participants stand to be reimbursed with funds of up to RM10,000, if their application goes online, and are available for download by the public.
"There will only be a commitment fee of RM500 for interested participants while training and software developmental kits will be provided," Badlisham said.
ICONdap meanwhile, is a platform to provide online and mobile content casual developers with a total funding of up to RM200,000.
"Developers need to pitch their business plan to our evaluators. We will decide on the funding needed based on the viability and commercial attractiveness of the business proposal, and disbursements will be given out on a milestone basis," he said
Leveraging on the Malaysian Communications and Multimedia Commission, ICONex will provide cost effective high bandwidth hosting capabilities to individuals who do not have the means to fund their high bandwidth content online.
The ICON2's target participants are budding mobile applications developers who create applications for the mobile Apple iOS and Android operating system. - BERNAMA
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