Celcom expects SMS usage to dounle during 'WHO WILL WIN' campaign


KUALA LUMPUR: Celcom Axiata Bhd expects the company's daily Short Message Service (SMS)to double during the 10-day "Who Will Win" campaign from an average of 97 million on a normal day, said Chief Executive Officer Datuk Seri Shazalli Ramly.

"We hope it will double because of this event," he said at the launch of the campaign here today.

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