PETALING JAYA: For the second year running, Draftfcb will sponsor the Roger Hatchuel Academy at the 58th Cannes Lions International Festival of Creativity, which kicked off on Sunday in Cannes, France.
Introduced in 2003, the Roger Hatchuel Academy provides a group of international students studying advertising, marketing, communications or design with an invaluable one-week training and education course. The brainchild of the former festival chairman and named in his honour, the course aims to invest in the future of the industry.
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