Lifting the ad benchmark

THE level of creativity in the local advertising industry needs to be raised in order for it to grow and produce creative work of global standards, says Leo Burnett Group chief executive officer for Malaysia and Singapore Tan Kien Eng.

Last year, Malaysia only managed to bag two awards a silver and a bronze at the prestigious Cannes Lions International Festival of Creativity, a reflection that more efforts are needed to raise the bar to achieve global excellence.