Carlsberg Malaysia has lost its No. 1 market leadership to Guinness Anchor Bhd (GAB). The recent campaign of changing the design is just pouring new wine into old wineskins. What is your comment? Peter Tan, Cheras
It is true that Carlsberg Malaysia as a company is No. 2 in the Malaysian market when measured on total beer and stout volume but Carlsberg Green Label as a brand remains the No. 1 beer brand in Malaysia. In all the consumer research we did, the Carlsberg brand comes out very significantly as the most preferred beer brand amongst Malaysian beer consumers. In April this year, we successfully rolled out the biggest re-launch campaign in Carlsberg history where Carlsberg, across 140 markets, introduced a new design on both primary and secondary packaging presented in a brand new look with the same great taste.
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