IT is often said that small and medium-sized enterprises (SMEs) face a tough time marketing their products into hypermarkets. That begs the question how prepared are these small businesses when it comes to capturing market opportunities?
According to the Domestic Trade, Co-operative and Consumerism Minister Datuk Seri Ismail Sabri Yaakob, some Malaysian SMEs are still struggling to provide consistency in supply, high quality products as well as good packaging.
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