Yomeishu distributor wants to expand into Indonesia and Vietnam

MALAYSIA's sole distributor for the Japanese traditional health tonic brand Yomeishu, Banfoong Sydney (M) Sdn Bhd, is gearing up to attract more younger consumers in the domestic market. It also aims to obtain the distribution rights for Indonesian and Vietnamese markets this year.

“Younger generation doesn't see taking Yomeishu as necessity. We need to have more activities for young people on educational basis so that they won't look down on what their parents and grandparents are taking,” says Lynne Chiang, the chief executive officer of Banfoong in an interview with StarBizWeek.