Digital adex seen to grow by 3%-7% within five years


  • Business Premium
  • Thursday, 28 Apr 2011

PETALING JAYA: The digital advertising expenditure (adex) in Malaysia is expected to grow by 3% to 7% in the next three to five years, according to audience measurement providers Effective Measure.

According to figures by Nielsen Advertising Information Services, Internet advertising grew approximately 29% to RM52.15mil last year.

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