THE linkages between multinationals companies (MNCs) or large enterprises and small and medium enterprises (SMEs) are always important in marketing SMEs' services and products. Needless to say, it's a sound platform to help small firms expand abroad.
To be able to best utilitise the available network and linkages with MNCs, nothing beats homework and indepth knowledge as SMEs are generally required to fulfil the requirement or standards imposed by MNCs to become the latter's suppliers.
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