SAN FRANCISCO: Jack Dorsey, the Twitter co-founder responsible for the messaging service's first tweet five years ago, is returning to oversee the company's products.
Twitter is tapping into its creator's ingenuity as it tries to build upon its popularity to make more money by selling more ads. The privately held company doesn't disclose its finances, but research firm eMarketer Inc. estimates Twitter will bring in advertising revenue of about $150 million this year.
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