TM reinvents mobile strategy

THE landscape in the country's telecommunications sector is changing ever so rapidly which has led many telco players to re-invent themselves and reverse their strategies to stay competitive.

So, when over the week, Telekom Malaysia Bhd (TM) announced its plans to partner Celcom Axiata Bhd, no one bat an eyelid. They are after all, sister companies. The tie-up closely followed a similar pact TM signed with Maxis Bhd a few weeks ago. And globally too, the trend to outsource and form tie-ups to save on capital expenditure is also picking up.