WHEN the Pittsburgh Steelers and Green Bay Packers clashed at Super Bowl XLV in the United States earlier this month, it wasn't the final score of the American football match that sent the Internet into a frenzy.
Yes, singing sensation Christina Aguilera's fumbling of the pre-game American National anthem created a bigger buzz than the match itself, but it was the creative genius of one simple, clever commercial at the Super Bowl that stole the show.
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