THE term “globalisation” first swept the world in the 1990s and reached its high point of popularity in 2000 and 2001. In 2001, for instance, Le Monde contained more than 3,500 references to mondialisation. But then the figure steadily fell more than 80% by 2006. Since the outbreak of the financial crisis in 2007, the word's usage in major newspapers such as the New York Times and the Financial Times has fallen still further. Globalisation is on its way out.
A brief history of the concept, and a comparison with another term that also became discredited by overuse, helps to explain what happened.
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