IT is time for CEOs to get serious about sex. These words jump right at you as you read the sleeve of author Avivah Wittenberg-Cox's book Why Women Mean Business. Her latest book is part of a trilogy, co-authored by Alison Maitland, aimed at highlighting the economic importance of women in today's society and the corporate world.
Wittenberg-Cox cuts a petite frame but exudes tons of energy when she speaks about her involvement in changing the way women are viewed and moulded in the workplace. She is the chief of 20-first, a global gender consultancy that works with large companies seeking to promote gender balance within the organisation, particularly at management level.
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