AS the effects of the global financial crisis continue to wither away, advertising expenditure like the economy and consumer confidence sees a huge rebound in 2010.
On the local front, marketers have turned more aggressive this year due to the improving economic outlook. They forked out RM6.2bil for media space/airtime in the first 10 months of the year, up 16% from the corresponding period of 2009.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!