IT'S not just finger-licking fried chicken that KFC Holdings (M) Bhd serves up in Malaysia. You can always count on it for a good corporate story. Every now and then, some parties will start fighting for control over it, or more accurately, for the free cash flows the retailer churns out.
In that sense, nothing's new this time around. A number of parties have made competing bids to buy QSR Brands Bhd, the parent of KFC. But interestingly, Kulim (M) Bhd (that owns 58% of QSR) has rejected all bids, saying that it is not interested in selling QSR and that it believes in the long-term value of KFC.