AFTER a gap of more than two decades, Margaret Lim has returned to the role of Audit Bureau of Circulations Malaysia (ABC) chairman. And during her one-year term, she intends to settle some long-unfinished business.
Lim, who took over from from Datuk Vincent Lee in June, has one overriding goal: to make the bureau more relevant to the times. Among the things that she plans to finalise is digital media audit, something that the ABC has been discussing as far back as the 1990s. And the ABC is also thinking of auditing readership figures in addition to circulation.
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