“People don’t buy what you do, they buy why you do it. And what you do serves as the proof of what you believe.” – Simon Sinek
A COUPLE of years ago, I was perplexed by an issue: Why are some people and organisations more innovative, more influential, and more profitable than others, even though they may be less funded, less equipped, and possibly far inferior? Why do some command greater loyalty from customers and employees alike?
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