Boost for digital adex growth

  • Business Premium
  • Tuesday, 12 Oct 2010

PETALING JAYA: Digital advertising expenditure (adex) in the country is expected to grow faster with the launch of an official Internet audience measurement currency.

The Malaysian Digital Association (MDA), which comprises online publishers, advertising agencies and digital service providers, yesterday announced the appointment of Melbourne-based Effective Measure to provide the measurement system.

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