CR is more than charitable acts

The Star will be featuring a series of articles in conjunction with the StarBiz-ICRM Corporate Responsibility Awards. The CR Awards is the result of a partnership between The Star and Institute of Corporate Responsibility Malaysia, supported by the Securities Commission and Bursa Malaysia Bhd. Its working partners are PricewaterhouseCoopers and Securities Industry Development Corp, while the official sponsor is Canon Marketing (M) Sdn Bhd.

PETALING JAYA: In general, many corporates are still focusing on philanthropy and charitable donations as part of their corporate responsibility (CR) practices rather than improving their environmental footprint, addressing labour standards in their supply chains or engaging stakeholders, said CSR Asia director (Malaysia) Rikke Netterstrom.