THESE days, it’s easy to take Internet connection for granted. Many of us connect to it primarily through our desktops and laptops, but recent technological advances have allowed us access via our mobile devices as well. The number of people who access the Internet in this way are on the rise, as the price for mobile access falls.
There is thus increasing opportunity in Malaysia and Asia to tap this audience, commonly referred to as the “Unwired”, as their legion grows due to widespread and affordable wireless access. They also draw in an increasing amount of mobile Internet advertising.