SAN FRANCISCO: Google Inc. plans to buy travel technology company ITA Software Inc. in a US$700 million deal that would enable the Internet search leader to steer more of the airline reservations booked on the Web.
The all-cash deal announced Thursday signals Google's intention to challenge flight-comparison services that are ITA customers, including Kayak, FareCompare, Hotwire and Microsoft Corp.'s Bing Travel.
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