My World Cup runneth over

  • Business Premium
  • Saturday, 12 Jun 2010

HERE we go! Here we go! Here we go! World Cup fever is upon us again. And, as usual, quite suddenly, and often not too wisely, vast amounts of cash are flying around. And the competition amongst the advertisers becoming at least as hotly contested as the games themselves.

To kick-off, in Ad Age we hear that Trevor Edwards, Nike’s VP-brand and category management, feels “It’s the No. 1 event in all of sports, viewed by half the world’s population.”

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