AN ad campaign featuring Cheryl Cole talking about how L’Oreal products have made her hair “full of life” has escaped a ban from the advertising watchdog, despite 40 complaints from viewers that her look is achieved using hair extensions.
The L’Oreal TV, press and poster campaign features The X Factor judge saying to viewers: “Weak, limp, lifeless; it’s time our hair got a life”. A voiceover then explains how L’Oreal’s Elvive Full Restore Five targets “Weak, limp, lifeless, dull and straw-like hair”.
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