SEATTLE: It's been three years, an eternity for gadgets, since Apple Inc. unveiled the iPhone, and by now other phones do some things better. Yet Apple is selling more iPhones than ever.
What is it about the iPhone? Its success shows how Apple has triumphed at two crucial qualities: status and simplicity.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!