KUALA LUMPUR: The FIFA 2010 World Cup will help Maxis Bhd boost its non-voice revenue, Chief Operating Officer, Jean-Pascal van Overbeke said on Wednesday.
He also said Maxis aims to increase non-voice revenue to more than 50 per cent over the next two to three years.
According to van Overbeke, last year's non-voice revenue was around 35 per cent and marketing stints such as broadcasting the 2010 FIFA World Cup would help boost it further.
"Non-voice revenue is going to increase anyway, but these kind of activities will help," he told reporters, after announcing Maxis had clinched the sponsorship and acquisition of FIFA mobile content rights for Malaysia.
He said besides the usual mobile voice and data service, Maxis was looking at growth from other aspects such as providing content on television, mobile platforms and applications on smart phones.
"Mobile is not as big as it used to be. So, we're growing by offering content services on television and applications as well," he added.
He said the RM1.2 billion investment last year to upgrade and modernise the Maxis network would enable and facilitate the quality and seamless delivery of content to customers.
The telco has also invested significantly in terms of sponsorship and technology to deliver an unprecedented 2010 FIFA World Cup experience to Malaysians, he stated.
"Online, Maxis and Astro subscribers, can enjoy the streaming of all 64 World Cup matches and 26 "live" matches," said van Overbeke.
He also said that Maxis is the first in the world to offer full match replays online, adding, there were also live commentary, countdown, polling and games offered.
On the mobile platform, Maxis customers will enjoy the "live" screening of all 64 matches and news features such as alerts, downloads of official games, caller ringtones, wallpapers, themes and videos of golden moments.
Applications for smartphones like iPhone, BalackBerry and android phones has also been designed to receive seamless alerts on daily news, fixtures, results, country profiles, venue information, hall of fame and historical data. - BERNAMA