IN America there are 77 million baby-boomers. (These are the folks born between 1946 and 1964; when Dad came back from war he had only one thing on his mind!) So how many boomers are there worldwide – like, wow! who knows?
AdAge reports that today baby-boomers in the United States alone have a buying power of US$3 trillion! And that in US newsman Tom Brokaw’s, quaintly titled, documentary, Boomer$, these now 40 to 60-something, ex-hippies, still have their favourite brands; Levis, Marlboro (tsk, tsk), Harley, Absolut, Club Med, VW, Clairol, Apple Mac, Pepsi, Trojan (no joke!) and even McDonald’s. And baby-boomers can still cite their most favourite TV commercials. Levis “Fridge”, VW “Lemon”, Pepsi Challenge, “Marlboro County”. Far out.
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