MANCHESTER: Manchester United (MU) and Telekom Malaysia Bhd (TM) have forged a five-year agreement to link the two brands in marketing campaigns and promotional activities.
With the deal, TM becomes the English Premier League champion’s official integrated telecommunications partner in Malaysia with licensing, intellectual property (IP) and dealership rights to produce and distribute merchandises bearing the club’s crest and team images.
TM’s brand and association with MU will be showcased to 4.2 million fans in Malaysia and more than 330 million fans and football followers worldwide.
The partnership deal, the financial commitments of which were undisclosed, was announced at Old Trafford yesterday by TM group chief executive officer Datuk Zamzamzairani Mohd Isa and MU chief executive officer David Gill.
MU manager Sir Alex Ferguson were among those present, along with TM vice-president for group marketing Sherene Azura Azli, and MU commercial director Richard Arnold.
Zamzamzairani described the partnership as “the union of two great brands.”
“We are indeed very happy seeing two champions in their respective fields coming together. TM, one of Malaysia’s most dynamic and innovative telecoms brands, and Manchester United, one the world’s most recognised sports brands and successful football clubs,” he said.
Loyal TM customers and new subscribers will benefit from the partnership by getting opportunities to win trips to Manchester to watch MU home matches in special promotions and contests throughout the five-year contract period.
Zamzanzairani said the deal would cover a broad marketing platform for TM’s products and services, including iTalk prepaid calling cards, Streamyx broadband service and its broadband TV portal, Hypp.TV (www.hypp.tv).
It will also provide MU fans and TM customers in Malaysia access to MU’s latest news, fan videos, team profiles and online contests. Visitors need only register as a member on Hypp.TV, to view the contents and be part of the online fan activities.
Meanwhile, Gill said MU’s tour of the Far East last year showed the strength of feeling that Malaysians had for the club.
“We know that this partnership will help the club to reach the millions of fans we have in Malaysia and MU are delighted that TM has developed from sponsor of a tour match into a full-fledged partner,” he said. — BY M. VEERA PANDIYAN
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