Sports sponsorships set to shine

  • Business Premium
  • Saturday, 16 Jan 2010

PETALING JAYA: Sports sponsorships, which took a beating due to last year’s global recession, is set to shine again as companies worldwide are prepared to spend to woo customers for their products.

Spending on sports sponsorship according to some media analysts is still one of the best ways to promote brand loyalty and sales, especially for global brands as every product has its target audience and following.

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