WHILE rereading Robert Solomon’s A Better Way to Think About Business during the holiday, I was reminded how important it is to think about business in the right way.
Business is not a battlefield, a jungle or a well-oiled machine. Customers are not territory to be occupied and held at all costs. Jungles are uncivilised. Machines are not human. Yet we regularly use the language of warfare when we think about business strategy, evidenced by the number of books that link Sun Tzu’s thinking to business.
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