MULTINATIONAL ad agency Leo Burnett Malaysia, which was named Agency of the Year at the 2009 Kancil Awards last week, is banking on shopper and retailer marketing to put it on a stronger footing in the challenging advertising landscape.
Leo Burnett/Arc Worldwide chief executive officer for Malaysia and Singapore, Tan Kien Eng, says this marketing programme would boost the agency’s revenue and help its clients maintain their brand presence over the long term.
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