The pursuit of creative awards


JWT regional executive creative director (South-East Asia) Tay Guan Hin and Taproot India founder and chief creative officer Agnello Dias are two of the foreign judges for this year’s Kancil Awards – the country’s premier advertising creative award show. StarBizWeek emailed them some questions on awards, scam ads and jury selection.

StarBizWeek: Are creative awards necessary for the advertising industry? Why or why not?

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