KUALA LUMPUR: Astro
All Asia Networks plc will have to fork out the bulk of the costs for the rights of the Barclays Premier League (BPL) for the next three seasons – estimated at US$250mil – despite the presence of ESPN STAR Sports as a joint party in their successful bid.
It is understood that both parties will receive an agreed allocation of rights to BPL matches. The mechanics of the arrangement entail Astro paying the Britain-based Football Association Premier League (FAPL) for its portion of the football programmes and at the same time paying ESPN for the other portion in order to stream all the matches to Astro subscribers.
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