Property developers seek to boost sales by dishing out attractive packages to home buyers
EVEN with the economy showing signs of mending, property developers are continuing to woo buyers with special housing packages/promotions to boost sales.
Some of these come in special loan packages, others through lucky draws and freebies like housing appliances such as air-conditioners and wardrobes. And evidently, they are working.
MK Land Holdings Bhd is one of them. Properties under the group such as Metropolitan service apartments block D, Metropolitan block D (retail and office), Metropolitan block C (residential units), Armanee Terrace block B (duplex condominium), Rafflesia phase 1 (3-storey semi-D bungalows) and Rafflesia phase 2 (3-storey semi-D bungalows) are offering freebies to buyers until end of this month.
Chief operating officer Fatimah Wahab says response has been encouraging since the offers for the properties kicked off on Sept 1.
“We are giving 7% discount to bumiputra buyers, early bird discount up to 5%, free kitchen cabinets with hob and hood, free air-conditioner units in the living hall and all rooms, free wardrobe for the master bedroom and free legal fees to buyers of our Metropolitan block C residential units,” he says.
Since the launch of Metropolitan block C last month, she says, about 30% of the units have been sold. As for the Metropolitan service apartments block D, there is a discount of up to 10%, free legal fees, waiver for legal fee for sales and purchase agreement (SPA) and a booking fee of only RM1,000. In addition, under its “buyer get buyer scheme”, if an existing purchaser recommends someone else to buy a property from the company, the introducer will get an incentive of up to a maximum of RM10,000, depending on the purchase.
Naza TTDI Sdn Bhd meanwhile is offering special housing packages and freebies for its luxury development, The Valley TTDI in Ampang.
Senior general manager for marketing and sales Myrzela Sabtu says among the incentives offered to buyers are free stamp duty and legal fees, zero interest during construction, financing up to 95% and free solar heater.
“The promotion, which runs from Sept 1 till Nov 1, has so far received encouraging response from buyers. We’ve manage to achieve slightly more than 50% sales to-date aided by this promotion,” she says.
Another property developer, LBS Bina Group Bhd, is offering a lucky draw contest dubbed “I Love MyHome” to buyers apart from its LBS Hassle Free Home Ownership Programme. The contest is open to all buyers of LBS’ properties from February 2009 to February 2010.
“The total prizes for this lucky draw is RM200,000. The grand prize is a Perodua Viva car while the first prize is a Kriss 120 Sports motorcycle. There are other attractive prizes to be won too,” says a LBS spokesperson, adding that the company also offers other incentives such as free furniture and fittings and 12 months security fee waiver for buyers of its Town Villa at Taman Tasik Puchong.
“The incentives under our LBS Hassle Free Home Ownership Programme includes free SPA legal fees and free SPA disbursement fees. Buyers need only to pay RM1,000 for down payment,” he adds. LBS is the developer of Bandar Saujana Putra in Kuala Langat and Bandar Putera Indah in Batu Pahat. It also has projects in Cameron Highlands.
TH Properties Sdn Bhd, which is developing Bandar Enstek near Sepang, is offering special packages for buyers of its De’siran (2-storey terrace) and Matahari C & D (2-storey bungalow) homes.
In an email reply to StarBizWeek, chief executive officer Zaharuddin Saidon says the company is offering free SPA legal fees for both developments.
“Apart from that, the company is offering free 12 months Streamyx subscription and free home alarm security system for those who buy our De’siran and Matahari C & D units,” he says, adding that the promotions are ongoing until all units are sold.
Is this enough to get buyers to come out in droves to buy their properties? Maybe not but it certainly adds to the pull factor.
Potential house buyer Wan Harris Amir Wan Mohamed Nor, who is an engineer, says freebies are not a priority for him. “They serve as a complement but as a first time house buyer, the most important thing for me is the financial package offered by the developers,” he says.
As for Md Ridzuan Hanafiah, who is looking for a house currently, while he lauds the move by developers to woo customers, his main wish is that developers do not compromise the quality of their offerings given the soft property market. “That is most important,” he says.