ADVERTISING money should “follow the eyeballs” of online consumers as they are more sophisticated in their use of the Internet than most marketers realise.
According to Google South-East Asia head of online and reseller sales, Charif El Ansari, a survey of active online consumers reveal that there are sweeping changes in the behaviour of Internet consumers as they increasingly use search engines to help them decide on product purchases.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!