MALAYSIANS between the ages of 15 and 40 are now digitally-astute ‘netizens’. Many of them have become message creators, carriers, and communicators in a re-mix culture via social media.
The implications for marketers, are profound. No longer is the brand in control with one-to-many communications. The leading edge has shifted to many-to-many communications, putting the message consumer at the heart of message development.
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