PETALING JAYA: Saatchi & Saatchi Malaysia, which has surprised the advertising industry by its decision not to participate in this year’s Kancil Awards, will also enter fewer international award shows going forward.
“There are far too many award shows out there, so it (winning awards) has become devalued,” executive creative director Adrian Miller told StarBiz.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!