KUALA LUMPUR: ExxonMobil subsidiary Esso Malaysia Bhd, which currently has 540 service stations in the country, plans to open six to 10 new service stations every year, according to retail business director Faridah Ali.
At the same time, she said, the company was in the process of rebranding its service stations by pushing for the Esso brand nationwide, including changing Mobil service stations to Esso.
“We are doing the rebranding process by stages and, for Klang Valley stations, the rebranding will be completed by next year,” she said at the launch of new fuel product line Synergy 5000 (RON95) yesterday.
The new fuel will replace the earlier Synergy regular, RON92.
Faridah said the company aimed to increase its share of the local retail market, which was currently at less than 20%.
“We have opened four new Esso stations this year and another five to seven will be opened later. In the future, all the stations, including Mobil service stations, will be known as Esso after we complete the brand harmonisation,” she said.
Meanwhile, Deputy Domestic Trade, Cooperatives and Consumerism Minister Datuk Tan Lian Hoe said the Government was expected to save RM33mil in subsidy per year with the use of the RON95 fuel.
“We expect 80% of motorists to switch to the new fuel that is priced at RM1.75 a litre,” she said.
Esso and Mobil’s other fuels include Synergy F-1 (unleaded RON97 fuel) and Synergy Diesel.
Synergy 5000 is now available in Kelantan, Terengganu, Pahang and Sabah and will be available elsewhere from Sept 1.