KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) targets to sell 13,000 units of its newly launched Viva Elite variant this year.
According to managing director Datuk Syed Abdull Hafiz Syed Abu Bakar, the sporty Viva Elite would be well received by young professionals and young families seeking to project a different image.
“Perodua aims to sell 2,600 units of the Elite variants monthly,” he told reporters after launching the car yesterday. He said that Viva was one of Perodua’s best selling models with 155,000 units sold since it was launched in May 2007.
“It was the second best-selling model after the Myvi in 2008,” he said, adding that of the 77,000 cars sold by the company in the first half year, 53% comprised the Myvi and 43% Viva.
The 1-litre Viva Elite comes in three variants – the Elite (MT), Elite (AT) and the Elite EZi. Prices start at RM37,900 for the Elite (MT), RM40,900 for the Elite (AT) and RM44,900 for the Elite EZi.
Syed Abdull Hafiz said the company was targeting to sell 158,000 cars this year, which is lower than last year’s figure of 167,000 units, because of the global economic slump and cautious consumer sentiment.
However, he expected Perodua to sell more cars in the second half year in view of the coming festivities, lower interest rates and support from the finance companies.
He said Perodua had been increasing its production from June to cater to the upcoming launch of its new multi-purpose vehicle in November.