Social media makes a good test pad

KUALA LUMPUR: Innovations and applications of new products and services are now being run in the consumer space first before being applied at the enterprise level, says Frost and Sullivan senior partner Manoj Menon.

“It makes so much sense to test and try these new services on the social media first because entrepreneurs could now test the users’ response beforehand, whether they like the features of the new products or they are just struggling with them,” he told StarBizWeek on the sidelines of TiE Asia Pacific Conference 2009 yesterday.