Diageo owes its resilience to product and geographic diversity

TALKING to John Pollaers, president of Diageo plc’s business in Asia-Pacific region, one can understand why the group remains optimistic in spite of the tough market conditions.

Diageo has always been passionate about brand building, and it commands brand leadership positions in various categories of alcoholic beverages. That helps at a time when most consumer goods businesses have been hit as consumer confidence across the globe wanes amid the economic slump.